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While many investors have reaped the benefits of an unprecedented bull market,  volatility is a risk. Sustained volatility is hard to stomach, sparking emotional decision-making and attempts to time the market. In fact, according to E*TRADE’s Independent Advisor Sentiment survey, advisors noted that the biggest mistake clients make is trying to time the market.

As stewards of clients’ nest eggs, advisors are critical to helping them weather volatility and honing their focus on long-term investing goals, rather than short-term decisions. Here are three tips to coach clients through a rocky market and emotional investing decisions:

Acknowledge their concerns. As a seasoned market participant, you know volatility is normal; but it can be very scary for the main street investor. The reality is a two to three percent move in the market is normal, but when there is a 300-point market decline, it can feel dire. Once it becomes a headline...

How to Make Your Small Accounts More Profitable

It’s a dilemma faced by virtually all independent financial advisors today: squeezing profitability out of small accounts. Advisors often have to spend just as much time and energy working with small clients as they do large ones.

However, given the lower volume of assets under...

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The Financial Advisor’s Guide to Successful Podcasting

Successful independent financial advisors are always looking for new ways to grow their businesses. Some advisors look beyond traditional marketing vehicles like print and broadcast media to new channels, including podcasting.

When done well, podcasts can be an effective marketing tool....

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How financial advisors can improve the quantity and quality of their website traffic

As an independent financial advisor, you know that competition is stiff. There is no shortage of options out there for anyone looking for financial advice. And with the personal financial advisor group expected to grow at an above-average pace of 15% between 2018 and 2024,* the race to win and...

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The benefits of account aggregation – How to choose the right tool for your firm

More and more independent financial advisors have started using account aggregation tools. Account aggregation software automatically gathers information from your clients’ accounts at different financial institutions and presents it along with custodied assets on a consolidated platform...

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