Originally published by Financial Social Media
By: Amy McIlwain
Have you ever made a mistake that [at the time] you weren’t aware you were making? I know I have. For example, when I first started running, I remember assuming that all running shoes were created equal. As long as I found a pair that fit right and looked good, I’d be off to the races, right? Wrong. Over the years, I was plagued with nagging pains and recurring injuries. Before I examined the possibility that my shoes were bad, I resorted to the conclusion that I simply wasn’t meant to run.
One glorious day I discovered that all shoes are NOT created equally. In fact, there are remarkable differences in footwear—and certain types of shoes can actually injure you if they aren’t accustomed to your gait. Needless to say, I discovered that my shoes weren’t right for me—and once I was fitted properly, my injury streak all but subsided.
Because social media is a new phenomenon, it is likely that you’re making mistakes that are hurting you without even realizing it. But before you throw your hands up and say “social media isn’t right for me,” let’s take a look at some solutions that are as simple as changing your shoes.
Not editing and/or posting whatever comes to mind: I cannot tell you how many horror stories I’ve heard about erroneous and/or aimless social media posts. It doesn’t matter if you are a rookie or a veteran—posting mistakes can happen to you! You can avoid this by doing several things:
Being too boring: Due to the endless barrage of posts and tweets, it’s very difficult to become a priority in the daily routine of your viewers. In order to be a diamond in the rough, you have to pique their interest in a profound way. In the words of HubSpot, “we need to stop interrupting what people are interested and become what they are interested in.” Instead of making posts that merely fill space, be intentional, interesting, and unpredictable. Here are some ways to achieve that:
For more ideas on maximizing traction, check out Bullas’ 20 Ways to Increase Facebook “likes”.
Forgetting Relationships: Ironically, this is an easy mistake to make. The whole purpose of social media is to build relationships. That’s the reason businesses are on social media, right? Instead of throwing random content into the raging internet vortex, aim to strategically target specific people, interests, topics, and points. Also, go in with the mindset of piquing interest and starting conversation. Here are a few ideas for keeping relationships at the forefront of your social media activity:
Did you know that 77% of B2C companies and 43% of B2B companies have acquired customers from Facebook? (Business2Community)
Only posting on weekdays: It’s plausible to assume that it’s ineffective to post on the weekends. But traffic on social media is very high on the weekends. In fact, Mindjumpers states that B2C Facebook interaction is 30% higher than average on Sundays. Don’t limit your postings to the 5 day work-week. There’s no rule that prohibits posting on the weekends.
Not keeping a consistent message across the board: You probably have presences on several social media platforms. And because there are vast differences across various platforms, it’s easy to lose your voice and/or branding. Here are a few strategies to ensure continuity across the board:
If you are relatively new to social media, it’s easy to stumble on simple mistakes without realizing it. Take some time to comb over your social media activity to ensure you aren’t spinning your wheels. Can you think of other silly mistakes to avoid on social media?